Sonnenallee 78 Berlin 12045
I like people and music, animals are better though. .
PR manager Salon Zur Wilden Renate & Else
Berlin — April 2017 - present
Set up PR department for the Berlin club. Established connections with leading media partners in music media. Weekly and monthly updates on events and Club news. PR support for club record label. Consulting Bookers and event organisers. Produced monthly Radio Renate.
Berlin — September 2016
Mushtari is a groundbreaking concept store, which showcases designers and musicians from Cairo and Tel Aviv, with a highlight on modern and contemporary product design. Store concept and sourcing of designers. PR and brand management. For more www.mushtariberlin.com
Project Manager Polytope Artists
Berlin — June - September 2016
Designed and created line of T-Shirts, as an offshoot marketing campaign for Alle Farben’s new album “Music is my best friend” (managed by Polytope). Oversaw web developers to create interactive sales site with international delivery. Sourced materials and created marketing campaign on social media platforms.
Cairo & Berlin — February 2014 - Present
Launched PR and branding start-up. Services included Project management, art direction, content creation, branding, website development, social media management, scheduled posts, video, events and cross platform marketing techniques. Artist Management has been added to services offered, including PR and booking. For more check out www.xanderagency.com
Brand Executive Christian Lacroix
Cairo — January 2012 - January 2014
Launched Maison Christian Lacroix with citywide launch at over ten top design showrooms including exclusive new collection presentations by Lacroix representatives. Oversaw largest international sales curve. Initiated marketing and brand recognition campaigns. Attended yearly launched in Paris.
Brand Manager Design Emporium
Cairo — April - January 2011-2014
Managed and distributed over 30 textile, wallpaper and furniture brands. Oversaw curated launches and mass e-marketing strategies. Liaised with agents and distributors to maximize regional sales. participated in annual international fairs for sales and marketing strategies. Met with VIP clients and aided in interior design selections, tasks included mood boards and sample forming.
Cambridge Arts & Sciences | SCHOOL OF ART CAMBRIDGE. UK
Double Foundation course in Textiles & Graphic Design 09/2001-06/2003
Active member of Theatre Dept.
Langley Park Boarding School, Norwich. UK
Lycee Francais Charles De Gaulle, London. UK
Technical: MS Office and Salesforce (full professional), PS (intermediate), mailchimp, squarespace, hootsuite, Asana etc...
Languages: English (native), French (full professional), German (elementary), Hebrew (elementary), Spanish (basic)
Interests: traveling, coffee, mountain climbing, diving, painting, photography art, yoga, meditation, music, dancing, cuisine, interior design, music and people.
Achievements: Travelled for a year and a half around Asia. Completed Annapurna Trek 5214m over 128km. My dog Ella.